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College-bound students create a winning ice cream and marketing campaign

College-bound students create a winning ice cream and marketing campaign
Seventeen local high school students with interests in science, culinary, and marketing participated in this year’s Ice Cream University hosted by TIC Gums at the Texture Innovation Center in White Marsh, MD. The program is based on Cornell University’s Food Science 101 course that is required for incoming freshman of the College of Food Science. TIC Gums sponsored each student’s $500 program fee and provided home ice cream makers upon program completion.
The winning ice cream named Raspberry Tea-riffic was the creation of Henry Byers of Aberdeen High School, Gavin Hope of Aberdeen High School, Naomi Karmel of Edgewood High School, Shaylyn Lewis of Edgewood High School and Meredith Miller of Edgewood High School. Raspberry Tea-riffic will be produced and sold in the coming weeks at Broom’s Bloom Dairy store located in Harford County.
Tim Andon, business development manager at TIC Gums and Cornell alumnus, led the five week course, which is a great opportunity to expose students to the field of food science and possible career paths within the industry. Students not only create the ice cream but they work together to develop a winning marketing campaign.
The first weeks of study focused on scientific principles such as emulsions, overrun calculation, ice crystal formation and statistical know-how for tracking and maintaining quality. The attention then turned to flavor selection and inclusions like nuts, chocolate, or fruit, before finalizing the product packaging and marketing.
Students’ ice cream and marketing presentations were judged Saturday, April 8 by a tasting panel.