The HCPS Communications Office
is responsible for the school system’s
public relations and communications efforts including marketing, internal communications,
community engagement, media relations, etc.
Educational public relations is a planned, systematic management function, designed
to help improve the programs and services of the school system. It relies on a comprehensive,
two-way communication process involving both internal and external publics with
the goal of stimulating better understanding of the role, objectives, accomplishments
and needs of HCPS. The goal of the Communications Office is to assist in interpreting
public attitudes, identify and help shape policies and procedures in the public
interest, and carry on involvement and information activities which earn public
understanding and support. The Manager of Communications manages and coordinates
these communications efforts and serves as the school system's chief spokesperson.
The office aims to support the district's mission, vision and goals by building
strong relationships with stakeholders, aligning messages for key initiatives and
programs, and engaging the community in two-way communication targeted to their